From David: This is a guest post from Matthew Reed. Matt is a hardworking, independent artist who released a fantastic debut EP, “Come And Drink” last year. I was impressed by his work ethic in promoting and marketing his album so I asked him to write a post for me. Let’s dive into the comments and discuss this whole marketing grey area. Don’t be shy.

You may be the most gifted artist on planet earth.

Matter of fact, you may have just recorded the most brilliant, anointed, Christ exalting worship album anyone has ever heard.

But if people don’t know it exists, how will it change their lives?

[Read more…]

Many of you have asked me the best way to record demos.

To be honest, there are numerous options available. It all depends on what current gear you have and how detailed you want to be.

[Read more…]

Soundchecks. In most churches they are either a cause for war or something that is missing entirely.

Nothing shows the maturity of a team more than their sound checks.

[Read more…]

[This is part of a brand new blog series, “Your Guide to Practicing the Essential Skills of a Worship Leader“. Check out the other posts here.]

Why is it that some musicians excel while others flounder? How can some take lessons for 15 years and not be half as good as a young boy who’s only been playing for two?

Talent may have something to do with it, but it’s not completely to blame. It’s about a certain kind of practice.

My goal with this post is to cast vision about practice. It matters more than you know.

[Read more…]

I don’t want to stereotype, but you may be a little too cynical.

How do I know this? Well, cynicism runs deep within the habits of worship leaders, musicians, and artists. We are constantly comparing ourselves, comparing our art.

I have to ask…are you too cynical for your own good?

[Read more…]